Marketing means business
--> Marketing world over is a concept and or philosophy which most firms fail to understand, learn, implement & take advantage of. This results in marketing being confused with Selling &Advertising. Both selling & advertising are a tip of marketing iceberg. According to Albert W Emery Marketing is merely a civilized form of a warfare in which most of the battles are won with words, ideas & disciplined thinking. Chartered institute of marketing, defined, marketing as the management process responsible for identifying, anticipating & satisfying customer requirements profitably. The long run survival of all organizations are dependent on the customers & or clients, this is the reason why most organizations exists. So this calls for market orientation to be adopted if an organization is serious about its going concern. This means that organizations must channel resources to client satisfaction, value creation to clients, organizational learning &ma...